For over 85 years, The Cedars has set the standard for senior care.
Now we are making our boldest move yet.
Are we ready for the Silver Tsunami?
Nationwide, 78 million baby boomers are turning 65 at the rate of one every nine seconds—the first wave of the “silver tsunami” that is about to engulf our country and, in particular, our state.
By 2030, more than a quarter of Maine’s population will be 65 or older, and:
25% Will have cognitive difficulties, like dementia
34% Will require assisted living (help with daily tasks)
84% Will struggle to find appropriate housing
The collision of too few resources and an exploding senior population is rapidly becoming a crisis for our country and for our state. There is much to do to prepare, and no time to waste.
“For 87 years, innovation has been our constant at The Cedars. That is why we are the category leader today.”
—KATHRYN CALLNAN, PRESIDENT AND CEO, THE CEDARS
Our Bold Plan to Transform Senior Care
While today’s seniors see their later years as exciting and rewarding chapters of life, most modern senior facilities are not developed for discovery, learning and expanding. They feel more like hospitals than homes. This must change.
At The Cedars, we believe that when seniors decide they can no longer live at home without help they should not have to leave behind their autonomy, dignity or the feeling of “home.” And we are very serious about changing senior care to reflect that belief.
And so, at this most critical moment, we have boldly committed to:
The Building Blocks of a Bold Design
Brand-New Assisted Living Memory Support Household
A new service with 20 private apartments as well as common areas will be a true home for seniors with memory loss and expand our care continuum.
Brand-new, two-story long-term care Healthcare Center
Featuring one household per floor, private rooms and private bathrooms, and an environment that supports person-centered care.
Renovation of the existing Rehabilitation Center
Two households for short-term rehabilitation and one for long-term care will feature private bedrooms and baths, plus community spaces.
The Bold Way
Nutritious, delicious meals cooked to order—24 hours a day, just like home
Each household has a traditional front door with a doorbell
In person-centered households, staff respond to residents in the moment
Residents have private rooms and baths, and decide how to spend their day
“We believe in The Cedars. Like so many people in Maine, it has had an impact on our lives.”
—SIDNEY AND LIZ GELLER, CAMPAIGN DONORS
Setting A Bold Example
In November 2016, Liz and Sidney Geller made their boldest gesture of support for The Cedars yet. Their visionary leadership gift of $4 million—the largest gift ever made to a senior living center in Maine—continues their family’s philanthropic legacy, sets a new standard for charitable giving, and will change the lives of Maine seniors.
The campus will be named the Elizabeth M. and Sidney H. Geller Senior Living Community at The Cedars in honor of their visionary commitment to person-centered care.
11.17.2016 / Waterville giving a big gift / WABI
11.27.2016 / Waterville couple gives $4 million to Portland retirement community / PORTLAND PRESS HERALD
11.27.2016 / Waterville pair gives $4 million to Portland retirement community / ASSOCIATED PRESS
11.27.2016 / Waterville residents donate $4M to Portland retirement home / THE WASHINGTON TIMES
11.30.2016 / Major donation to help set new standard for elder care / WMTW ABC8
A Bold Beginning
The Cedars Transformation Gala
The intergenerational kickoff of the Grow Bold With Us Campaign gathered over 150 distinguished guests, including former Maine governor John Baldacci and Action Pact President Steve Shields, to focus on senior care.
Creating a Climate of Learning at The Cedars
The Cedars is in the process of adopting the Household Model™, a groundbreaking approach to person-centered care, in advance of breaking ground to build the new households this model requires. Our Steering Committee is already making changes.
"The Cedars, as a leader in senior care, has made a bold commitment to changing the paradigm of how our seniors are cared for and is prepared to lead the way."
—DR. RICHARD MARINO, OF MAINE MEDICAL PARTNERS GERIATRICS AND MEDICAL DIRECTOR AT THE CEDARS
"As a state representative, and son of an aging parent residing at The Cedars, I know that The Cedars is uniquely prepared to address the vast deficit that currently exists between our aging population and the resources to support them."
—DREW GATTINE, MAINE HOUSE OF REPRESENTATIVES
"The Cedars hopes to be the catalyst for the change needed for our growing senior population here in Maine. It is not our goal to just keep pace with all of the exciting changes happening in the lives our seniors, it is our desire to help lead the way for these changes."
—KATHY CALLNAN, THE CEDARS PRESIDENT AND CEO
"The Cedars adapts and evolves to meet the ever-changing needs in senior care. It is uniquely positioned to meet and shape the future of care for the aging and it is ready to take the bold action necessary to continue to meet those needs in an innovative and extraordinary way."
—GEORGE MARCUS, CAMPAIGN CHAIR
"Today the need for change in the way the healthcare field approaches the care of seniors has come to a crucial point. At The Cedars, through innovative programs, partnerships and alliances, we are mobilizing to meet the challenge."
—RICHARD BORTS, CHAIR OF THE CEDARS BOARD OF TRUSTEES
Grow Bold With Us
We need bold thinkers to step forward and help fund this campaign. We sincerely hope you will help us on this momentous occasion of change, for our parents, our grandparents, and one day soon, for us all.
Let’s create a paradigm shift in senior care together.