press

Coverage Report

RESULTS SUMMARY

Strategy PR efforts were implemented to promote the $4 Million donation from the Geller Family for the Home model at The Cedars. The following is a snapshot of results and reach to date:

  • 14 stories aired on unique print and online blogs including Portland Press Herald, The Washington Post, & Maine Public.
  • Featured on WMTW Channel 8 Nightly News.
  • Total print circulation number of 37,776
  • Online unique visitors totaling over 2,663,884

 

12.02.2016 / Household Model will bring family-style long-term care to Portland / BANGOR DAILY NEWS

11.17.2016 / Waterville giving a big gift / WABI

11.27.2016 / Waterville pair gives $4 million to Portland retirement community / ASSOCIATED PRESS

11.27.2016 / Waterville residents donate $4M to Portland retirement home / THE WASHINGTON TIMES

11.28.2016 / Waterville residents donate $4 million to retirement home / THE TIMES RECORD

11.29.2016 / Portland retirement center gets $4 million donation / MPBN

11.30.2016 / Major donation to help set new standard for elder care / WMTW ABC8

11.27.2016 / Waterville couple gives $4 million to Portland retirement community / PORTLAND PRESS HERALD